Posts Tagged ‘gifts’
Jewelry Business Blog

Question: How else can I advertise?
I make jewellery and want to promote my website www.penny-dog.co.uk and drive in some sales. I have a blog, a Flickr account, two Etsy accounts (which could also use some sales too), an Indiepublic account, Google Adwords, submitted to search engines, I've flyered local shops and I'm at a loss at what else I can do apart from trying to get into Craft Fairs (which I don't seem to get responses from either). I find that using eBay for handmade goods is usually pointless and therefore haven't gone this route. I'm now wondering whether I should bother despite only being set-up as a business for 3 weeks as I have sold nothing on my website or Etsy or even at a local fete (though it was a tombola and cakes kind of fete rather than a craft fair to be fair). What are your thoughts?
Answer: Hi Penny,
How frustrating for you. I too went to your web site. You have really done a nice job with it. I especially like the piece you have displayed "treasure010" it is very beautiful.
It seems like you have promoted your jewelry well, maybe a little time is needed, for it to get rolling.
The only suggestion I might have, would be for you to loan some of your jewelry to people in your target market. Hopefully people will notice the pieces and whoever is wearing it can direct them to you or your website for sales.
You might also give the craft fair another try.
One thing that people do at vendor shows, is give something away in a contest or drawing. This gets people to your booth. It gives them a relaxed chance to view your products, (no pressure).
You have put so much work into your jewelry, and used so much imagination, I really believe you will be successful, it might just take a little more time. Hang in there, your work is beautiful.
Fashion Blog Ethics
Boutique Jewelry Home Business

Question: what is a price point?
I know I sound retarded! But I make jewelry and sell in from my home and now a shop is interested in picking it up. From what I understand, price point is what I would sell it to them for but I really have no idea. for example....
online i will sell a necklace privately for 24$. i will sell it to a boutique for 18$ (as part of a wholesale order, m in 150$) and they will sell it for 45$ soooo when these people ask my price point, do i say 18$? do i offer a discount for every extra 100$ they order?
i'm not a wiz at business ; i just like to make jewelry.
Answer: yes the price they have to pay you which is $18
My Girlfriend's Closet - Chic Boutique for Women
Business Home Jewelry Party

Question: I recently started my own business making jewelry. How do I get my designs out there?
I tried craft shows but they have become more like a flea market. I am just starting doing home parties, but people are so sick of home parties with co.'s like Lia Sophia. (my jewelry is better and less expensive by the way) Where do I start?
Answer: If you are interested in doing upscale art shows look into SUNSHINE ARTIST magazine. It has oodles of contact information and show reviews to help you avoid shows with bad reputation or poor operators. If you want to stay local check out your local hospital they will often have holiday craft shows. Check with local galleries and gift shops, they may want to do consignment, but get a clear written agreement that details the consignment fee and when it is paid. Where you live may have a local artist association, this is a good resource for contacts, vendors and shows. (They may even sponsor a local artist studio tour). For developing your business skill set check out CRAFTS REPORTS at you local library. Good Luck!
Greybeads ~ Jewelry Designer since 1999
Jewelry Party

US $.01


